Predictive analytics

Using Predictive analytics to explore outcomes

Another first in Grand Slam Tennis – using analytics software in realtime to assess matches in progress and explore the key turning points that impact games. This year, for the first time, IBM has mashed together five years worth of Grand Slam Tournament data and used IBM SPSS analytics software to mine these 39,000,000 data points in order to identify the three keys elements of each player's game that can help indicate his progress towards a successful game.

In the game of tennis, getting a better insight to the data that is already there, can help a player understand his opponents better. So it can in your business – the data you already have can tell you things you don’t already know. Predictive analytics can help your organisation anticipate change so that you can plan and carry out strategies that improve outcomes.

By applying predictive analytics solutions to data you already have, your organisation can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimise fraud and risk. Predictive analytics gives you the knowledge to predict…and the power to act.